March 2024

SPOTLIGHT: 20 Years Of Measuring and Improvement: Colorectal Cancer Screening

As WCHQ celebrates its 20th anniversary, and with March Colorectal Cancer Awareness Month, we review the progress made increasing colorectal cancer screenings.

The Colorectal Cancer Screening measure was among the first publicly reported measures selected at wchq.org to help mitigate the effect of one of the most common cancers among both men and women. Research has shown that screenings are associated with decreasing new cases of colorectal cancer by as much as 69% and decreasing related deaths by 88%.

From 2005 through 2019, colorectal cancer screening rates increased annually by an average of 1.9% (increasing from 61.9% to 79.5%) for WCHQ members. During that same span, the number of members reporting on CRC screenings increased from 12 to 26 members, while the number of patients eligible for the measure increased by 127% (520,539 patients to 1,181,724 patients). The effort from WCHQ members helped Wisconsin move from ranking 22nd among states in age-adjusted CRC deaths per capita to 11th (CDC Cancer Trends).

As observed with A1c control and blood pressure control, COVID-19 had a negative effect on both the number of eligible patients reported and the overall screening rates for colorectal cancer screening. Screening rates declined for four consecutive reporting periods from June 2020 through December 2022. WCHQ members have now bucked that trend, increasing rates by a full percentage point (76.8% to 77.8%) with the most recently reported data ending in June of 2023.

Looking ahead, WCHQ will be expanding this measure to include patients starting at age 45 instead of age 50 for Spring 2024 public reporting. This change will increase the number of eligible patients by an estimated 11.5%. Initial data shows WCHQ members have already been making an effort to screen these patients, increasing screening rates from 23.3% to 48.6% between 2022 and 2023.

Members of the WCHQ Colorectal Cancer Screening Improvement Team are sharing strategies to reach patients ages 45-55 and educate them about screening. Examples of tactics include ensuring everyone in the clinic is able to talk about colorectal cancer screening, from reception to the provider and utilizing colorectal cancer screening rates as an incentive for provider compensation.

Dr. Jennifer Weiss, Gastroenterologist at UW Health, Associate Professor at UW Madison and member of the WCHQ Colorectal Cancer Screening Improvement Team, shared new research published in “Clinical Gastroenterology and Hepatology” that confirms the increasing incidence of colorectal cancer in individuals <50 years old. It also shows, "an increasing incidence of colorectal cancer in adults ages 50-54 years old." This reminds us of the importance to improve screening rates not only in the 45-50 age group, but also 50-55 age group.  

WCHQ members interested in learning more, or joining the Colorectal Cancer Screening Improvement Team, should contact rsutkay@wchq.org

Funding for WCHQ’s Colorectal Cancer Screening Improvement Team is provided in part by Exact Sciences.